Get the Playbook
Free bonus this week The Template Pack, with your PlaybookSwitches Sun 11:59 PM ET · switches SundayGet both for $27
Step by step · for complete beginners

Build a faceless Instagram page and its first email-and-offer funnel in 30 days.

No face, paid ads or audience needed. Tools start free; the one fixed cost is an email domain, about $10–15 a year. The Playbook gives you the order of work, day by day, with the hooks, DM scripts, emails and AI prompts already written.

This week’s free bonus · switches Sunday, 11:59 PM ETFree bonus · includedThe Template Pack87 Canva templates + 48 highlight covers + 8 profile pictures

$27one-time

$27 Playbook + $11 Template Pack = $38 if bought separately. Here: $27 for both.

Get the Playbook + Template PackInstant download · all 6 tools$27 once · instant download · all 6 tools

One-time payment · Instant download · 30-day money-back guarantee · Secure checkout by Gumroad · Results vary; no income is promised.

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What changes when you have it

  • You know what to post every day for 30 days. 50 hooks, a day-by-day calendar and a written caption for every day, so you never stare at a blank screen.
  • You build your first comment-to-DM flow with a set-up checklist and replies and DMs written word for word, ready to adapt.
  • You pick a niche and your first product idea from 100 researched niches instead of guessing.
  • You draft your pages and emails with 30 AI prompts, then review and adapt each draft.
  • You see what's working every Sunday with a ready-made tracker, and change one thing a week.

How it works

Five pieces from reel to offer. Each one has exactly one job, and the Playbook sets them up in order.

  1. 01Reel6 seconds of bold text on free stock footage.Job: Stop the scroll and get one comment.
  2. 02KeywordThe caption says “comment GUIDE”.Job: Turn a viewer into a lead you can message.
  3. 03Auto-DMManyChat sends the link within seconds.Job: Get the click while the interest is hot.
  4. 04Free guideA one-page opt-in with your PDF.Job: Trade something useful for an email address.
  5. 05Emails + offerA welcome series that helps first.Job: Recommend one product, never sell it twice.

When something isn’t working, it’s usually one piece, not “Instagram”. The tracker shows you which.

Our own funnel started on this same set-up. We built our first opt-in page, sales page and welcome emails on Systeme.io’s free plan, with checkout on Gumroad: the tools the Playbook walks you through.

Your set-up week, evening by evening

Set up the pieces over a few focused evenings. Then follow the daily routine at your own pace.

TuePick your niche and write a one-page audience brief.1.5 h
WedCreate the account, profile and brand kit. Start the 5-day warm-up.1.5 h
ThuChoose one affiliate offer. Buy your domain and start the sender set-up.1.5 h
FriBatch week 1: five reels, two posts, seven captions.2 h
SatWrite and design your free guide.4 h
SunPages, the 8 emails and the DM automation, then a full test.3 h
MonDay 1: your first post, with every piece live.45 min

Move the evenings if you need to; keep the order. Every step is in the Playbook, with a “done when” checklist.

Everything inside

Six tools + the free Template Pack. One download. Yours to keep.

1The Faceless Playbook cover
PDF · 77 pagesThe Faceless Playbook

The whole method in 8 parts, with a checklist at the end of each.

2Niche & Product Idea Database cover
PDF + spreadsheetNiche & Product Idea Database

100 niches, each with a free-guide title and 5 product ideas.

3Prompt Library cover
PDF · 25 pagesPrompt Library

30 copy-paste AI prompts, one for every writing step.

430-Day Calendar + 50 Hooks cover
PDF · 14 pages30-Day Calendar + 50 Hooks

What to post each day of month one, with a written caption for every day.

5KPI Tracker cover
Spreadsheet · 5 tabsKPI Tracker

Log every reel and see what's working every Sunday.

6Scripts & Templates cover
PDF · 12 pagesScripts & Templates

DM scripts, the whole email funnel (8 welcome + 3 buyer emails) and page copy, in full.

The Template Pack
Free bonus · works in free CanvaThe Template Pack

87 Canva templates + 48 highlight covers + 8 profile pictures. Sold on its own for $11. Included free with your Playbook.

$27 Playbook + $11 Template Pack = $38 if bought separately. Here: $27 for both.

A look inside

Four real pages from the kit. Parts 2 to 7 also include filled-in examples, so you see a finished version before you write your own.

How a faceless page makes a sale
How a faceless page makes a saleFive pieces from reel to offer, one job each.
The 3 reel formats
The 3 reel formatsBold loop, story reel and boxed POV, with specs.
The 30-day plan
The 30-day planEach day's format, hook, caption angle and footage.
DM scripts
DM scriptsPublic replies and three DMs, word for word.

Swipe to see more →

See all 37 sections of the Playbook
The 30-day path
  • How to use this playbook
Part 1 · The model
  • How a faceless page makes a sale
  • The toolkit: free plans and one small cost
  • The honest timeline and the four numbers that matter
  • Your set-up week and the time budget
Part 2 · Niche and audience
  • Pick a niche in 20 minutes
  • The one-page audience brief
  • Ten example niches (and where to find 100 more)
Part 3 · The account
  • A profile that converts a stranger in 3 seconds
  • Set-up checklist and the 5-day warm-up
  • A brand kit in 30 minutes
Part 4 · The content engine
  • The three faceless reel formats
  • Text graphics and carousels
  • Ten hook formulas
  • Captions and the keyword CTA
  • Batching day: seven posts in two hours
  • Posting: timing, audio, keywords, trial reels
  • The 30-day calendar
Part 5 · Comment-to-DM
  • The keyword flow and why it works
  • Setting up the automation (ManyChat)
  • Your free guide, built in a day
  • DM tool plans, limits and when to upgrade
Part 6 · Landing page and email
  • Sender set-up (do this once)
  • The opt-in page
  • The thank-you page and the bridge
  • The 8-email welcome sequence
  • Email rules and the email funnel
Part 7 · The product
  • Affiliate first, or your own product?
  • Choosing an affiliate offer
  • WarriorPlus and ClickBank, step by step
  • Creating your own product in a weekend
  • Price, delivery and refunds
  • The sales-page formula
Part 8 · Grow and iterate
  • The Sunday review and the tracker
  • Troubleshooting: views, DMs, opt-ins, sales
  • Rules of the road
  • Next steps and the kit

Is this for you?

Read both lists before you buy.

✓

It's for you if

  • You have a job, kids or both, and about 45 minutes a day once it's set up, plus about 2.5 hours a week for batching and review.
  • You will never show your face, and you don't want to.
  • You want the order of work, not another pile of tips.
  • You're fine with a quiet first month while the system gets built.
✕

It's not for you if

  • You want a promise of income. There isn't one here, or anywhere honest.
  • You want bots, engagement pods or "growth services".
  • You won't post for 30 days in a row.
  • You want someone else to do the daily work for you.
30DAY

30 days to decide. Keep the bonus either way.

Not for you? Reply to your Gumroad receipt within 30 days for a full refund. No setup screenshots or proof required. And keep the Template Pack files you downloaded.

Questions, answered

How is this different from the free guide?

The guide is 15 pages and explains the 7 steps. The Playbook is the full 30-day version: 77 pages plus five tools (niche database, prompts, calendar, tracker, scripts), so you always know the next thing to do.

Do I need to show my face or use my voice?

No. Every format in the Playbook is faceless: text on footage, carousels and story posts.

How much time does it take?

Plan about 11.5 hours for the one-time set-up and 2 hours for your first batch of posts (the set-up week above). After that, about 45 minutes a day, plus about 2.5 hours a week for batching and the Sunday review.

Is everything free?

Most tools start free. The one cost you can't skip is your own domain for sending email, about $10–15 a year. Free plans have limits: ManyChat's covers 25 people a month and 4 live automations, so a busy page may need a paid plan later. The Playbook lists every cost up front and walks you through each set-up.

Does it work for my niche?

The calendar, captions, DMs and emails are written for the faceless digital-income niche. Prompt 25 rewrites them for your niche, and the database gives you 100 niches to choose from.

I'm a complete beginner. Can I follow it?

Yes. It's written for beginners: every part ends with a checklist, every set-up step is numbered, and 30 copy-paste prompts help with all the writing.

Will I make money with it?

Honest answer: there's no promise. Results depend on your niche, your offer and your consistency. The Playbook gives you the system and the order; the daily work is yours.

What tools do I need?

A phone or laptop, then Canva, ManyChat and Systeme.io on their free plans, free stock footage from Pexels, and your own domain for sending email. Gumroad comes later, when you sell your own product. The Playbook sets up each one, step by step.

Do I need followers to start?

No. You start a brand-new page from zero. Part 3 covers the profile and a 5-day warm-up before your first post.

Do I need to go viral or beat the algorithm?

No. The system is built so a modest reel can still add people to your email list: the comment keyword, the auto-DM with your free guide, then your emails. More views help, but a viral reel isn’t required for the system to work.

Is the Template Pack really included?

Yes. Every button on this page goes to the Playbook + Template Pack checkout on Gumroad: one payment of $27, two downloads. The free bonus rotates weekly: this one switches Sunday, 11:59 PM ET, and next up is the Template Pack. The bonus named at checkout when you pay is the one you get. If you ask for a refund, keep the bonus files you downloaded.

How do I get it after paying?

Checkout is on Gumroad. The download link appears on screen and in your email right away (check Spam/Promotions if you don’t see the receipt). The files open on a phone, but they’re easiest to use on a laptop.

Start your 30 days today

One payment of $27 for the Playbook + Template Pack. Instant download: open Part 1 tonight, it takes 15 minutes. 30-day money-back guarantee.

Get the Playbook + Template Pack$27 one-time · instant download · 30-day money-back guarantee$27 · 6 tools + free Template Pack · 30‑day guarantee

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