How to buy a domain for your faceless page (and connect it)
Buy a short .com on Namecheap, authenticate it for Systeme.io email, put your pages on www and add a free hello@ address.
Read the guide →Tools for your setup
Tools for building your own faceless setup
The starter setup we teach for a faceless Instagram page is five tools: Systeme.io for pages and emails, ManyChat for comment-to-DM, Namecheap for the domain, Canva for visuals, and Gumroad for selling your own digital products. The stack is small, so there are fewer logins and fewer things to break, and mostly free, so a beginner can start without a big bill. These are the tools the free guide and the Playbook teach for your own setup; this website itself runs on its own hosting. Below, the example page is "Pip · Puppy Workday Tips".
Step-by-step guides
How to set up ManyChat comment-to-DM for Instagram (free plan)
Connect ManyChat, build the reel automation, test it from a second account and live with 25 contacts a month.
Read the guide →How to build your first opt-in page on Systeme.io's free plan
Funnel, email-only form, thank-you page, legal pages, the welcome-email rule and a real test, all on the free plan.
Read the guide →The stack
1
Systeme.io: pages, funnel, emails, automations
- What it does in your setup
It holds the opt-in page, the thank-you page, the legal pages, the welcome emails and the automation that connects them.
- Sites → Funnels → Create → goal "Build an audience" (the opt-in page).
- Emails → Campaigns → Create "Guide emails" (the welcome sequence).
- Automations → Rules → Create → trigger "Funnel step form subscribed" → action "Subscribe to campaign".
- Why we teach it
- Pages, emails and automations live in one place, so there is no tool to wire up to another tool.
- Free plan
- Up to 2,000 contacts. The free plan locks "Footer text", and it limits how many steps your funnels can have, so check the limit in your plan details.
2
ManyChat: comment-to-DM on Instagram
- What it does in your setup
It sends the free guide link to anyone who comments your keyword on a reel. The flow we teach:
- A viewer comments GUIDE on a reel.
- ManyChat posts a public reply (we rotate up to three).
- DM 1 arrives with a button, "Send me the guide".
- Tapping the button sends DM 2, with the opt-in link behind a "Get the free guide" button.
We use two messages because Meta allows one reply into a comment-triggered DM window. DMs from accounts a viewer doesn't follow land in Requests, so the public replies mention that.
- Why we teach it
- It connects through "Connect Via Instagram" with Instagram's own login, so no Facebook Page is needed. Instagram must be a Professional (Creator) account.
- Free plan (as of 25 Sep 2026)
- The free plan covers 25 Active Contacts a month, 4 live automations, and public comment replies (up to 3, rotated). It also covers the opening DM with a button. The first DM carries a "Powered by Manychat" message. The comment trigger works on "a specific post or reel" only, so each reel needs its own automation.
3
Namecheap: your own domain
- What it does in your setup
- It registers your .com and holds the DNS records that connect it to Systeme.io. Buy the domain with WHOIS privacy on and no hosting or email add-ons. Then use Domain List → Manage → Advanced DNS to add records, and Redirect Email to forward hello@yourdomain.com to your inbox.
- Why a custom domain matters
- Systeme.io campaigns only send from an authenticated custom domain. A sender like you@gmail.com cannot send campaigns.
- A sender address and links on your own domain look more trustworthy.
- Your pages open on https://www.yourdomain.com instead of a shared address.
- Cost
- This is the one paid item in the stack. Our domain came with free WHOIS privacy. Prices change, so check two numbers in the cart before you pay: the first-year price and the renewal price.
4
Canva (free plan): graphics, carousels, reel editing
- What it does in your setup
- One design and video tool for carousels, covers and reel edits.
- Why we teach it
- One tool covers graphics and video, so there is only one thing to learn.
- Free plan
- Text on video, trim, free audio and MP4 export at 1080p.
5
Gumroad: where we sell our digital products
- What it does in your setup
- It hosts and sells our own digital products.
- Why we teach it
- It is built for selling digital products, so we don't need to build a store.
- Cost
- It takes a fee per sale; check its pricing page for the current rate.
Start with the free guide
Our free 7-step guide, The First Commission Blueprint, shows the whole path in order, one page per step.
Get the free guideFree 15-page PDF · sent to your inbox